You’ll notice you can sort between 100% natural or natural. We wanted to let you know that all of our products are made with highly effective, natural ingredients. The only difference between 100% natural and natural is how we scent our products. 100% natural means they are scented with essential oils vs our natural products being scented with fragrance oils. If you are on a mission to offer 100% natural products to your customers, go ahead and select 100% natural above! We got your back!